At Susurrus we love to take a little bit of luxury wherever we find it… from the warmth of woolly socks straight off the woodburner, to the unhampered view of the Aurora Borealis dancing above us in the evening sky. And, of course, slipping into bed each night with our soft, smooth and soporific organic silk pillowcases. That is most definitely a feeling of luxury.
But what exactly is this elusive concept that changes through time and place and from person to person? What seems like luxury to one can be everyday or even vulgar to another. Our notion of luxury rises and falls with changes in society. It finds roots in culture, economics and symbolism. It follows fashions and tailgates trends. Nowadays, as so many struggle to meet even the basic needs of life, Susurrus asks, why do we love luxury, and how can we justify it?
For many, luxury is synonymous with wellbeing and comfort, with a little bit of guilty pleasure thrown in; that moment when you slow down, breathe deeply, sigh contentedly and feel acutely aware of how good – how luxurious – this feels. It’s the unexpected long-lie when you have small children; a log fire and a glass of fine red wine on a stormy night, or the spontaneous picnic by the sea when you should be working. These are luxuries of time and opportunity.
For others, luxury is more about those rare and exclusive experiences and possessions – the most expensive, most beautiful, biggest, fastest…the glitz and glamour of a 5 star hotel; the excited buzz of an art opening; the glint of a diamond or the tick of a perfect timepiece.
At Susurrus we too love turning the ordinary into the extraordinary. We too love to feel pampered and special. But not at any cost. Without mindfulness, or compassion and understanding for those whose lives are less easy, our luxury moments are meaningless.
Are our silk pillowcases a luxury product? Of course they are. But they are also carefully sourced from an organic silk maker who cares about the lives of the people who work there and the land they live on. We try to run our business with thought for others. We’re not perfect, and its not much, we know, but it is something. Can we justify our luxury? We can, but only if we keep in mind how fortunate we are and make sure our joy doesn’t come at someone else’s cost.
At Susurrus we will continue to do our bit to support other people where we can, whilst also appreciating those moments in life – from finding the time to sit and watch the waves on the shore at dawn, to sinking into our soft silk at night. We might even enjoy the odd glass of wine by the fire – toasty in our warm woolly socks, of course.
Silk with Soul. Pure luxury.