Forget spending silly money on a dress destined to be worn once – sensible Chinese couples borrow their dream outfits for the day and get that perfect wedding album to share with friends and family.
The Western-style dresses may look a little pre-loved close up, but clever lighting and a bit of digital help and not even the jeans and trainers will show up on the finished picture. Best of all, you don’t have to find room in a wardrobe for a (hopefully) never to be worn again outfit.
Wander in any fine-looking Chinese park on a sunny day and you’ll spot these new brides and grooms, posing in often odd and contorted positions, smiling against a backdrop of old stone bridges, branches of blossom and sparkling lakes. The allure of the west has seen couples in recent years choose to include glamorous white frocks in their wedding album, often alongside the traditional red Chinese cheongsams.
The idea of dressing up and looking every bit the beautiful bride without having to invest in a new dress is fabulously green. The fabric of choice every time is silk, of course. Exciting, strong and long-lasting. Like a great marriage.
And the perfect environmentally-friendly wedding gift? A set of Susurrus organic silk pillowcases, beautifully boxed, and made to last. A gorgeous present for those who are newly married.
Or what better way to celebrate a 12th anniversary – traditionally marked with a silk gift. GOTS-certified organic, our pillowcases promise wedding-day glamour, night after night. Take me to the silk shop